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You are here: Home / Articles / Changes: The How And Why

Changes: The How And Why

October 8, 2012 By Staff Writer Leave a Comment

As you see, the blog has a new URL and design. When Nicholas asked me to help migrate the original blog from Typepad to a WordPress site, using the Photocrati theme, I got very excited. You see, Photocrati is a WordPress theme for photographers and for the most part, the thousands of users are in fact photographers. However, there are a lot of graphic designers, painters, and jewelry designers in the mix.

The reason I knew the Photocrati theme was ideal for the site was because of how flexible it is. Anyone without knowledge of web design can easily customize their website to a desired look and feel.

The main goal of the conversion was to make the blog to be a close match (close as can be) to the main website. With a few tweaks here and there, I think we pulled it off quick nicely, don’t you?

photo-adventure-club-typepad
The Typepad Blog

In addition to the blog conversion, another goal was to migrate the club community and events away from Meetup and onto the club’s own website. With a few WordPress plugins to create membership options and event management, the website is a fully functional photography club.

But the best part of yet to come. Photography SEO is important, and as a photography club you want to be found. With help from an incredible WordPress SEO plugin, we were able to optimize the website so potential new memberships will be able to find the club online.

So in the end, the change was for the best of the club.  The possibilities are now endless and I am happy to have been a part of it.

Thanks for reading,

Scott

–

Scott Wyden Kivowitz is a New Jersey Photographer sharing his passion for photography any way he can. Scott regularly hosts photowalks in New Jersey and loves educating other photographers on all aspects of the art. Scott is also the Community & Blog Wrangler at Photocrati and the Photographers SEO Community, teaching other photographers on how to increase business with their website.

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